Business profile
About, mission, vision, values, and industry. The identity folder in Knowledge.
You are here: Knowledge, then Business profile
This area is the story behind the brand name. Keep it true. Two honest paragraphs beat a long manifesto you would never say out loud.
Fields
Examples use Northstar Coffee, a fictional roaster. Copy the shape, not the facts.
| Field | What to add | Example | Why it matters |
|---|---|---|---|
| Mission | Why the business exists, in one breath. | Make weekday coffee taste like a cafe without the queue. | Gives drafts a north star when they need a purpose line. |
| Vision | Where you want to be in a few years. | A Northstar bag in every Pune office pantry. | Useful for bigger, future-looking posts. Skip if you do not have one yet. |
| Core values | One value per line. | Craft over hype Pay farmers on time Say the roast date out loud | Stops the AI inventing values you do not hold. |
| About / founder story | Who started it and why, in plain language. | We started in 2021 after years of buying stale supermarket beans. The first roaster lived in a spare bedroom in Kothrud. | Founder posts and About-style captions pull from this. |
| Industry | Category in everyday words. | Specialty coffee roaster for homes and offices. | Keeps metaphors and comparisons in the right lane. |
What happens if you skip it
If this is empty, the AI leans only on Brand profile. Fine for a first draft. Thin for story posts.