Audience and contact
Who you serve, how to reach you, and where you are.
You are here: Knowledge, then Audience and contact
This is how the AI picks a “you” in the caption and which phone or email to put in a call to action.
Fields
Examples use Northstar Coffee, a fictional roaster. Copy the shape, not the facts.
| Field | What to add | Example | Why it matters |
|---|---|---|---|
| Target audience | Roles, size, needs. Not “everyone who likes coffee.” | Office managers in Pune who buy beans for 10–40 people and are tired of stale supermarket tins. | Hooks and “if this is you” lines come from here. |
| A public inbox. | [email protected] | Used when a post needs a way to reply. | |
| Phone | A number you answer. | +91 20 1234 5678 | Local and WhatsApp-style CTAs. Skip if you do not want it on social. |
| Website | Same as Brand profile, or a landing page you prefer. | https://northstar.coffee | Default link in captions. |
| Location label | A short name for the place. | Roastery and pickup, Kothrud | Lets the AI say “come by” without inventing an address. |
| Address | Full street address. | 12 Lane 4, Kothrud, Pune 411038 | Needed if you want pickup or “near you” posts. |
| Hours | When you are open, as you would tell a customer. | Tue–Sat 9:00–18:00 | Stops posts inviting people on a day you are closed. |
What happens if you skip it
Skipping this is fine for a first week. Add it before you run local or “DM us” campaigns.