Campaigns

Turn a goal into a plan of posts. Autopilot batches also land here when you asked to see the plan before images start.

You are here: Left sidebar: Campaigns

A campaign is a goal plus a plan. You describe what you want. The product proposes days, topics, and platforms. You accept, edit, skip a slot, or throw the whole thing out. Autopilot uses this same screen when you chose “review the plan first.” Until you approve that draft, images do not start and a new Autopilot window will not begin.

When to use this

A launch, a single week, or an Autopilot plan waiting on you. For always-on posting, start Autopilot from Calendar. New plans here can run 7 to 120 days.

Campaign plan in TheViralMarketing — A campaign plan. Autopilot plans wait here if you asked to review them first.

Badge colors on a campaign card

Label	What it means	Example
Draft plan	The plan exists. You have not approved it yet. No images until you do. If Autopilot is waiting on this, Calendar says Autopilot paused.	You started Autopilot with “Off, review the plan first.” The card sits under Draft plans.
Active	You approved the plan. Slots can generate. Posts move to Queue, Approvals, and Calendar as they are ready.	Northstar “Office 1kg” campaign after you hit approve. Images start filling the week.
Completed	The window ended. Posts already scheduled still go out. Nothing new is generated on this campaign.	A 14-day Autopilot batch that finished last Sunday.
Archived	Put away on purpose. It is not in the active or draft lists. Open it if you need the history.	Last quarter’s Diwali push, kept for reference.
Failed (a slot, not the whole card)	One topic did not generate. The campaign can still be Active. Retry that row, or open it in Studio.	Tuesday LinkedIn slot shows Failed. The rest of the week is fine.

Steps

1
Write a goal a person would understand
Vague: “increase engagement.” Better: “Get offices to start a biweekly 1kg subscription this month.” Eight characters minimum. Timeframe is 7 to 120 days.
2
Read the plan
Each row is a day, a topic, a platform. Skip a row you do not want. Change copy later in Studio. If this came from Autopilot with review first, images wait until you approve.
3
Approve, then watch the pipeline
Draft plan → Approve → Generate posts → Review → Publish. Generated posts land in Queue and Approvals. Calendar shows the same week as colored chips.

Notes

The list splits into Active campaigns and Draft plans. Completed and archived sit further down.
A slot can say Not generated, Generating, Needs review, Scheduled, Published, Failed, or Skipped. Needs review is the same yellow work as Calendar and Approvals.
Create in Studio from a planned row if you want that one post by hand instead of waiting for Autopilot.
Decision confidence on the card is the planner’s score, not a promise the post will perform.

What happens if you skip it

Skipping one-off campaigns is fine if Autopilot is on. Skipping both means you only post what you make in Studio.