Knowledge
Eight areas of facts the AI retrieves when it writes. Click an area in the app to fill a form.
You are here: Left sidebar: Knowledge (also onboarding step 2)
Knowledge is a set of folders, not a blank page. Each area has fields made for that job. You do not dump a website into a box.
When to use this
After Brand profile. You can fill a little now and more later.

The eight areas
- Business profile
Who you are, the mission, and the industry.
- Products and pricing
What you sell and what it costs.
- Audience and contact
Who you serve and how people reach you.
- Brand voice and policies
How copy should sound, plus FAQs and rules.
- Reviews and proof
Quotes and stories you are happy to repeat.
- Competitors
Who you compete with and how you differ. We do not crawl their sites.
- Updates and events
Launches and dates the AI should mention.
- Social and press
Profile links, press, hiring notes.
What happens if you skip it
You can generate with Brand profile alone. Knowledge is how posts stop sounding like a template.