This is positioning, not a scrape. You type what you want the AI to know. We do not visit competitor URLs.
What to fill
Examples use Northstar Coffee, a fictional roaster. Copy the shape, not the facts.
| Field | What to add | Example | Why it matters |
|---|---|---|---|
| Competitor name | Who customers compare you to. | Big tin supermarket brands | Lets posts say what you are not, without naming a fight you do not want. |
| Website | Optional. Must start with http or https if you add it. | https://example-roaster.com | For your notes. Not used to copy their site. |
| Notes | How you differ. Strengths you respect. Weaknesses you will not trash-talk. | They are cheaper and easier to find. We roast after the order and print the date on the bag. | Comparison lines stay fair if you write them here first. |