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Social media glossary
Plain definitions of the terms you will see on this site and in social media tools.
- Software that plans, writes, designs and schedules social media posts for a business, while a person approves what goes live. Learn more
- Using software to do repeated social media tasks automatically, such as planning, scheduling and publishing posts. Learn more
- Autopilot
- The TheViralMarketing feature that plans and makes posts for the next 7, 14 or 30 days, then starts the next window by itself. Learn more
- Campaign
- A dated plan of posts built from one goal, such as a launch or a sale. In TheViralMarketing a campaign runs from 7 to 120 days. Learn more
- Content calendar
- A schedule showing what will be posted, where and when. Learn more
- Approval workflow
- The steps a post goes through before it is published, such as drafting, review and approval. Learn more
- Auto-approve
- A setting that lets posts with a confidence score at or above a threshold you choose go live without manual review. Learn more
- Confidence score
- A score TheViralMarketing gives each draft. You can use it to decide which posts need a human check. Learn more
- Brand kit
- Your brand color, logo and layouts, used to keep every post looking like you. Learn more
- Brand voice
- How your brand sounds in writing: its tone, words it uses and words it avoids. Learn more
- Knowledge base
- What you tell TheViralMarketing about your business, in eight areas such as products and pricing, audience, and voice and policies. Learn more
- Organization
- A separate workspace for one brand, with its own voice, knowledge, calendar and connected accounts. Learn more
- Carousel
- A single post with several images that people swipe through. Learn more
- Festival mode
- A TheViralMarketing feature that prepares a post for holidays you switch on, a day early, with an email so you can review it. Learn more
- Scheduler
- A tool that publishes posts you have already made at a time you choose. Learn more
- Reach
- How many people saw a post. Learn more
- Engagement
- How people interacted with a post, such as likes, comments, shares and saves. Learn more
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