Knowledge is a set of folders, not a blank page. Each area has fields made for that job. You do not dump a website into a box.
When to use it
After Brand profile. You can fill a little now and more later.
On screen

Where to go
- Business profile. Who you are, the mission, and the industry.
- Products and pricing. What you sell and what it costs.
- Audience and contact. Who you serve and how people reach you.
- Brand voice and policies. How copy should sound, plus FAQs and rules.
- Reviews and proof. Quotes and stories you are happy to repeat.
- Competitors. Who you compete with and how you differ. We do not crawl their sites.
- Updates and events. Launches and dates the AI should mention.
- Social and press. Profile links, press, hiring notes.