TheViralMarketing vs Buffer

Short answer: pick Buffer if you already write and design your own posts and want a simple, low-cost way to schedule them across many networks. Pick TheViralMarketing if the hard part for you is making the posts in the first place, and you post to Instagram, Facebook and LinkedIn.

The main difference

Buffer is built around a queue. You write a post, add an image, choose a time, and Buffer publishes it. It has an AI Assistant that helps you create, refine and repurpose your own text, but you are still the one making each post.

TheViralMarketing starts one step earlier. You tell it about your business once: your products, your audience and how you like to sound. Then Autopilot plans topics for the next 7, 14 or 30 days, writes a caption for each network, designs the image with your brand color and logo, and schedules it. Each post waits in Approvals until you say yes, unless you turn on auto-approve.

So the real question is not "which scheduler is better". It is "do I need help scheduling, or do I need help making the posts?"

Side by side

Buffer prices are from buffer.com/pricing, checked on 31 October 2026. Prices change, so check their page before you decide.

When Buffer is the better choice

We would rather you pick the right tool than the wrong one, so here is where Buffer wins.

• You already make your own content. If you or your team write and design posts and only need them published on time, a scheduler is all you need, and Buffer does it well.
• You post to networks we don't support yet. TheViralMarketing publishes to Instagram, Facebook Pages and LinkedIn today. Pinterest, YouTube and Threads are on our roadmap but not live. If TikTok, X or Pinterest matter to you, Buffer covers them.
• You want to start free. Buffer has a free plan for up to 3 channels. We have a 14-day free trial, then a paid plan.
• You run one or two channels on a tight budget. Buffer charges per channel, so a single channel on Essentials costs less than our Starter plan.

When TheViralMarketing is the better choice

• The blank page is your problem. If the posts never get written, a better queue will not help. TheViralMarketing writes and designs them from what you've told it about your business.
• You want a month planned, not one post at a time. Autopilot plans the next 7, 14 or 30 days and starts the next batch by itself. Campaigns turn one goal, like a launch or a sale, into a dated plan.
• You want posts that look like your brand without a designer. Templates put your brand color and logo on every AI image. You can upload as many of your own layouts as you like.
• You need a review step on a small plan. Approvals, auto-approve and one-click email approvals are on every plan, including Starter.
• You manage several brands. Each brand gets its own workspace with its own voice, knowledge, calendar and connections. Pro includes 5 organizations and Agency includes 50.

How the pricing works

The two tools price in different ways, so compare them for your own setup.

Buffer charges per channel. A channel is one connected account, such as one Instagram profile. On 31 October 2026 its Essentials plan was $5 a month per channel billed yearly, and its Team plan, which adds approval workflows, was $10 a month per channel billed yearly. There is also a free plan.

TheViralMarketing charges per plan, not per channel. Starter is $20 a month for 1 organization, 2 teammates and 100 AI images a month. Pro is $49 a month for 5 organizations, 5 teammates and 300 AI images. Agency is $159 a month for 50 organizations, unlimited teammates and 1,000 AI images. Posts made from photos you upload don't use AI images, so you can schedule as many of those as you like. Billing yearly saves 10%. See the full pricing.

Can you use both?

Yes, and some teams do. If you post to TikTok or X as well, you could keep Buffer for those networks and use TheViralMarketing for Instagram, Facebook and LinkedIn, where it writes and designs the posts for you. Just be careful not to schedule the same post twice from two tools.

How to switch from Buffer

1. Start a free trial. No card needed.
2. Fill in your brand profile: name, tone, color, logo, products and goals.
3. Add a little knowledge. Products and brand voice are the best place to start.
4. Connect Instagram, a Facebook Page or LinkedIn.
5. Turn on Autopilot with manual review, and read the first week of drafts before anything goes live.
6. When you are happy, pause the matching queue in Buffer so the same account doesn't get two posts.

There is nothing to import. TheViralMarketing builds new posts from your brand profile rather than copying old ones.

The bottom line

Buffer is a good, simple scheduler and a fair choice for people who already create their own content, especially across many networks. TheViralMarketing is for people who want the content made for them on Instagram, Facebook and LinkedIn, with a person still approving what goes live. If you're not sure, try the 14-day trial and see whether the drafts sound like you.